Laus 2011
Spanish Design Awards


Credits
Made at Soon in Tokyo.
Illustrations by Mr. Bingo.
Photos by Silvio Teixeira.

The concept was developed around on the book, published since 1970 and where all best projects are exposed. As a traditional and important object, we wanted to make the book the main caracter of the campaing. Calling it The Book of Envy and summarizing in a sarcastic and humorous way all the feelings that the "losers" might have when seeing the book.

On Facebook we also developed the Envy's button, a easy way to recognize the quality of the past Laus's winners and maintain the public captivated about the awards on the weeks previous to the announcement.