UppWireless and UppMobile
A mobile carrier that only cares about internet.
UppWireless is a MVNO created to provide an internet only service. This project was a natural extension to UppTalk's service, creating the perfect synergy between the cloud phone experience and a simple mobile internet provider.
As the Product Manager of both UppTalk and UppWireless, the challenge was to make a smooth bridge from a 100% online service to a traditional mobile operator. Making the carrier experience as good as the one experienced in the app.
The key element was the SIM activation process and the selfcare portal. A tool traditionally neglected by the big carriers, but in our context required a much deeper approach. Customer service had to be just perfect and that starts with an intuitive and easy to use selfcare portal.
UppWireless was launched in United States with a good reception
and some months later we expanded the model